Creating good team mission statements is crucial to the success of your organization. While your mission statement should have been created from the time the organization is formed, you still can take a look at it and improve on it from time to time.
What Should You Look Out For?
What should you look out for in creating a mission statement? Most team mission statements you read may be too long, too complex, too high-sounding and eventually relegated to just a plaque on the wall that customers will read once and forget.
Here are some key qualities of a good mission statement:
- Clear and concise language. Keep complex vocabulary to the fiction novels.
- In a single sentence. As much as possible, keep it short and sweet so that it is easy to remember.
- Clear, actionable words. When a staff reads it, they are clear about what the company is and what it stands for.
If you cannot do the above for your organization, it simply means that you are unclear yourself about the mission of your organization. Spend some time clarifying with key decision makers and owners of the organization about the mission, and then attempt to summarize it in a single sentence if possible.
Here are some examples of good, clear mission statements:
Examples of Mission Statements
This one is the mission statement of Coke:
- To refresh the world in body, mind and spirit.
- To inspire moments of optimism through our brands and our actions.
- To create value and make a difference everywhere we engage.
Here’s the mission statement of Apple Inc.:
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Like Ben & Jerry’s:
Our aim is to make the best possible ice cream, in the nicest possible way.
One more example, my church City Harvest:
To build a church with a strong spiritual atmosphere of faith and purity, where every member is released into ministry, discipled in the Great Commandment to obey the Great Commission.
Notice that mission statement always consist of these elements:
- Their value proposition – What is the value they are adding?
- Their target market – Who are the people they are targeting.
- Their channels/methods – How do they intend to go about achieving that value proposition to the target market.
You can use these three components to create a team mission statement as well.
Ultimately, a mission statement is meant to communicate the purpose of existence of your organization to your employees and staff. If it inspires and motivates the staff constantly to continually achieve it, then it would have fulfilled its purpose.
More Articles on Team Building
Creating a Team Mission Statement
Before your team can work effectively, you must set the vision for the team so that every individual in the team understands the purpose of coming together. Are they coming together for a common interest, a specific project, or for a long term vision?
Examples of Team Mission Statements
Here are some examples of good mission statements used in the biggest companies in the world. Learn the elements required in a mission statement and how you can draft a good mission statement.
Formulating Great Team Mottos
A team motto captures the values of a team in a few words or a phrase. Learn about some simple team mottos and how you can create a great team motto for your team.
Setting the Stage for Teamwork
Before you send your team off to do their task, you must set the context and the foundation so that your team will succeed. You need to set expectations, make certain rules within the team and more.
The Barriers to Team Success
There are several barriers to building a successful team. Learn about the pitfalls in teambuilding and how you can avoid them.
Characteristics of Good Teams
Every good team has similar characteristics. Learn six invaluable characteristics that are required to groom an effective, successful team.
Why Doesn’t My Team Speak Up?
Getting your team to speak up is probably one of the greatest challenges you will have as a leader. You need to move your team’s mindset from the traditional top-down decision making process into the new paradigm.
Generating a Cool Team Name
Creative, Clever and Cool Team Name is an article about choosing the right name for your team. It also provides you with a random team name generator that you can use to brainstorm for ideas!